Online Ordering for Restaurants: Your Website, Your Guests, New Revenue

Connect your website, orders, kitchen and delivery — and turn your tables and screens into new sales opportunities with Connect ORDER and ORDER PRO.

A guest has just enjoyed a great lunch at your restaurant. They are happy with the food, the service and the price. A few days later, when they want to order the same meal again, how easy is it for them to come directly back to you? Can they simply open your website, browse your current menu, choose extras, pay and decide between delivery or collection? Or do they have to search for your menu again, call the restaurant and try to place an order while your team is already busy serving guests?

That is just one sales opportunity. Another one is happening right now at a table in your restaurant, where a guest may be considering dessert or another drink. A third may come from one of your suppliers, who wants to present a product to an audience that can already order it in your restaurant. All of these opportunities already exist — but without a connected system, the restaurant has to manage, promote and administer each of them separately.

Connect Marketplace brings them together in your restaurant’s own digital sales system. You get a website with online ordering on your own domain, an administration panel you can manage independently, direct order flow to the kitchen, delivery options and marketing focused on your restaurant. With Connect ORDER PRO, the system expands into your physical venue through QR menus and digital screens that can promote your own offer — and potentially become a new source of advertising revenue.

You do not need to stop using the sales channels you already work with. Connect can run alongside them. The difference is that here you are building your own ordering channel, your own brand visibility and a direct relationship with your guests — supported by technology you do not have to build and maintain yourself.

Explore Connect ORDER and ORDER PRO

Your restaurant website should take orders — not just display a menu

A restaurant website can have beautiful interior photography, your address and a menu, yet still fail to give guests the one thing many of them came for: the ability to place an order. If, after browsing your offer, they still have to call, wait for someone to answer or send a message, the digital sales journey stops exactly where it should become most useful.

With Connect, your restaurant gets its own website and online store on its own domain. Guests see your logo, your photography, your dishes and information about your restaurant. From there, they can move directly from browsing to ordering, select the available payment and fulfilment options, and complete the purchase within your own sales channel.

For a pizzeria, that might mean choosing the size, toppings and delivery option. For a restaurant offering daily lunches, it could mean browsing today’s menu and placing an office order. For a burger bar or grill, it may involve choosing sides, sauces and drinks. We adapt the system to the way your restaurant actually sells, rather than forcing your staff to work around the limitations of a generic website every day.

From choosing a dish to an order in the kitchen

Imagine an order for several people in an office. One person wants a particular side dish, another wants extra sauce, while a third adds a drink. A phone order takes time, requires notes and confirmation, and then still has to be communicated to the team preparing it. Every additional step creates another opportunity for information to be misunderstood or entered incorrectly.

In a connected system, guests select their dishes and available extras themselves. Once the order is completed, it enters the order management interface and, with a connected POS printer, can be printed automatically in the kitchen. Your team receives a clear overview of what needs to be prepared without having to re-enter information from a phone call or message.

The benefit is not simply that guests can order online. The real benefit is that each order becomes part of an organised workflow. The guest chooses and orders, the kitchen prepares the food, and your team manages fulfilment for collection or delivery. Technology supports the restaurant rather than forcing the restaurant to adapt its entire operation around technology.

You control dishes, extras, prices and opening hours

A restaurant’s offer can change several times during a single day. One dish sells out, another becomes part of the daily menu, weekend opening hours differ, or a promotion is available only for a limited period. Changes like these should not require sending a request to a developer and waiting for someone else to update them.

The administration panel gives you control over your offer and ordering rules. You can edit dishes, drinks, extras and prices, enable or disable items, and manage opening hours and delivery areas. When a dish sells out, you can remove it from the available offer. When you launch a seasonal menu, you can make it available for ordering when you choose.

Connect provides the system and support, while the restaurant remains responsible for the accuracy of prices, product availability and the conditions offered to guests. You know best what your kitchen can prepare and deliver. Those decisions should remain in your hands.

Delivery built around your restaurant — not the other way around

No two restaurants operate delivery in exactly the same way. Some have their own drivers, others work with external delivery partners, while some primarily focus on collection. Connect allows you to adapt the ordering system to the model that makes the most operational and commercial sense for your restaurant.

You can use your own delivery team, selected external partners or a combination of both. Prices and commercial terms are agreed directly between you and your delivery partners. Connect does not set the price of their service and does not charge commission on the delivery provider’s service. Our role is to connect orders, delivery and available statuses technologically so that you have a clear overview of the process.

Guests can see the available options, delivery area, applicable fee and relevant conditions before completing an order. One guest may want delivery to their home, while another may prefer to order in advance and collect the meal on the way back from work. What matters is that your restaurant can manage both through the same system instead of creating separate administrative processes for each fulfilment method.

Marketing should not be the task you keep postponing until you have more time

A restaurant can have excellent food and a well-designed online ordering system, but guests still need to know that the system exists. This is where many projects lose momentum. The website is live, the team knows how to process orders, but advertising, social media and promotion once again become the owner’s responsibility — alongside purchasing, staffing, kitchen operations and serving guests.

The Connect model brings technology and marketing together. A 10% commission applies to sales generated through the system, and this is used to fund marketing activities for your restaurant, including social media and Google campaigns. The marketing focus is on showcasing your food and bringing interested guests to your own sales website.

Connect determines the combination of channels, campaign timing and targeting approach based on your restaurant’s offer, location, delivery area and results. This is not a promise of the same advertising spend every month, nor a guarantee of a specific number of orders. It is a business model in which we have a direct reason to continue developing sales rather than simply handing over a finished website.

The standard model does not require an additional mandatory monthly marketing subscription. Special productions, additional services and more intensive campaigns can be arranged when needed. What matters is that once your system goes live, you are not left alone wondering who will actually bring guests to your website.

Photography creates interest. A good system turns that interest into an order.

Inside a restaurant, aroma, presentation and recommendations from the team all influence a guest’s choice. Online, that role is taken over by photography, dish names, descriptions and a clear menu structure. A photograph should show the dish the guest can genuinely expect to receive, while the description should help them understand the ingredients, sides and available extras.

Good content should not be created for just one social media post. A strong photograph of one of your dishes can be used on your website, digital menu, in-restaurant screen and advertising campaigns. Instead of creating disconnected materials for every channel, you build a consistent presentation of the same offer across the different places where guests make purchasing decisions.

The journey from interest to purchase should be equally clear. An advert for the daily menu should lead directly to the current offer, rather than leaving the guest to search for it themselves. A dessert image should match the product that is actually available. Good promotion and a well-managed online store should work together, rather than one creating expectations the other cannot fulfil.

Every order can be the beginning of a longer relationship with your guest

The first order matters, but restaurants do not grow only through one-time guests. Long-term value is created when someone comes back for their favourite dish, orders lunch for colleagues or recommends the restaurant to friends. Your own digital channel gives that relationship a clear home: your domain and your brand.

Order confirmations and other communications are connected to your restaurant. With the appropriate consent, you can later introduce guests to a new menu, seasonal dish or special offer. Instead of starting every campaign from zero, you gradually build an audience that already knows your food.

This does not mean that every guest automatically becomes a marketing subscriber. It means that you have the infrastructure to build a direct relationship responsibly, rather than allowing every order to end the moment the meal is handed over.

One menu for your website, QR codes and screens

A dish is sold out today, yet it is still visible on a screen. The website shows the new price, while the digital menu still shows the old one. The team knows the offer has changed, but the guest only discovers this after deciding what to order. Situations like these do not happen because restaurants cannot manage their menus. They happen because the same information has to be maintained across several disconnected places.

With Connect ORDER PRO, your website, QR menus and screens use connected data. You manage dishes, prices and availability in one place, and the changes are reflected across the connected displays. The QR code on the table remains the same because it opens a digital menu whose content you can update whenever needed.

The package includes QR-based digitalisation for up to 30 tables. Guests open the current menu on their phone, while the restaurant can keep its offer up to date without recreating printed materials every time something changes. Your team has more time to recommend and serve, rather than explain why an outdated menu no longer applies.

Your restaurant screens can do much more than display the menu

A guest who is already inside your restaurant is not an audience that still needs to discover who you are. They are already considering your offer or waiting for their meal. That gives you an opportunity to show them something relevant: a dessert being prepared, a drink that pairs well with their meal, a new lunch combination or an offer they may not yet have noticed.

With digital advertising screens — a Digital Signage system — this content gains a visible place inside your venue. A photograph, short video or clear promotional message can support the guest’s decision while your team continues with other tasks. The screen does not replace a waiter’s recommendation. It reinforces it.

The value of a screen is not simply that it is switched on. Its value comes from showing an offer that makes sense at that particular moment. Before lunch it can highlight the daily menu, during the meal a drink, and later a dessert or takeaway offer. Connect ORDER PRO links advertising across two screens with the rest of your digital system.

Your restaurant already has an audience. You can also offer that audience advertising space.

Every day, your restaurant creates an environment in which people, food, drinks and purchasing decisions come together. That environment can also be valuable to other businesses. A winery may want to promote a wine that guests can order with their meal. A beverage supplier may want to highlight a product that is already available on your menu. A local brand may be looking for visibility among people who regularly visit your area.

With ORDER PRO and the optional commercial advertising programme, part of the available space on your screens and website can be offered to advertisers. Instead of treating screens only as a cost for equipment and content, you create the possibility for them to generate revenue through agreed advertising campaigns.

For example, a partner could book a promotional position for a defined period, with content placed alongside dishes and products that are genuinely relevant to your offer. This creates value for both sides: the partner gains targeted visibility, while the restaurant creates a new opportunity to monetise its own advertising space.

The goal is not to turn your restaurant into a collection of unrelated adverts. Your own offer should remain the priority, while partner content should be carefully selected and integrated into the guest experience. The value of the advertising space will depend on footfall, screen position, content quality, campaign duration and advertiser demand. Connect creates the opportunity; actual revenue is generated only when a real commercial agreement is made and delivered.

What does the €800 difference between ORDER and ORDER PRO actually mean?

Connect ORDER costs €1,490, while Connect ORDER PRO costs €2,290 as a one-time payment. The difference in initial price is €800. For a restaurant that simply wants its own online ordering channel, ORDER provides a complete foundation. For a restaurant that also wants to connect tables, digital screens and the opportunity to sell advertising space, PRO opens up an additional way to use the same infrastructure.

As a simple illustration, imagine that a restaurant generates €100 per month from advertising space. Over eight paid months, this would amount to €800 in revenue — equal to the difference between the initial package prices. This is not a revenue forecast or a guaranteed return on investment. It is purely an illustrative example of revenue before related costs, and depends entirely on advertising that is actually agreed, delivered and paid for.

The point is not to promise that the system will pay for itself automatically. The point is that ORDER PRO, alongside supporting food sales, creates the possibility of generating revenue that does not come from preparing another meal, but from commercially using the space and audience your restaurant already has.

What does a connected system look like during a normal working day?

In the morning, you activate the daily offer. Guests can see it on your website and, with the PRO system, through connected QR menus and screens. Someone from a nearby office places a lunch order for collection. The order enters the system and prints in the kitchen. Your team prepares it without having to write down another phone order.

During lunch, one dish sells out and you remove it from the available offer. Inside the restaurant, you promote a dessert or drink you want to highlight, while a partner’s content appears in an agreed advertising slot. Later in the afternoon, another guest opens your website and orders dinner for delivery.

None of these actions is particularly unusual on its own. The value comes from not managing them as separate projects. Your website, menu, orders, kitchen, delivery and promotion become parts of the same working day — and the same system.

You launch the system once. Its development does not stop when the website goes live.

A restaurant should not have to turn every standard technology update into a new development project. Connect’s standard model includes hosting, maintenance, security updates, new versions and standard platform improvements without additional charges for those items.

This means your system continues to develop together with Connect. You do not receive only the version of the website that existed on launch day. You remain on a platform that continues to be maintained and upgraded. Bespoke developments and additional services can be agreed separately according to the restaurant’s specific needs.

For the website, technical support, integrations and ongoing development, you have one local team that already knows your system. Instead of having to work out whether a problem belongs to the developer, hosting provider or integration partner, you have one place coordinating the solution.

It is clear what Connect covers — and what remains part of your own operation

The one-time price covers the selected package, while commission applies to sales generated through the system. Food preparation, packaging, staffing and delivery costs remain part of your own business planning. Payment provider fees and delivery partner terms depend on the agreements you enter into with those providers.

Connect is not a replacement for great food, reliable fulfilment or professional service. Its role is to connect those strengths with a sales and marketing system. Your restaurant prepares and delivers what it has promised the guest, while we provide the technology and marketing activities that support that relationship.

You do not need an in-house digital department to get started

What we need from you is your menu, pricing, available materials and the way you want ordering to work. Together, we define dishes and extras, opening hours, delivery areas, collection options, supported payment methods and the order processing flow. If you choose PRO, we also define how QR menus, screens and the optional advertising programme will be used.

Before launch, the entire process is tested: what the guest sees on the website, how they choose a dish, how they complete the order and what your team receives. Your restaurant is introduced to the administration panel so that you can independently manage the elements that need to change in everyday operations.

You do not need to hire one supplier for the website, another for the menu, a third for the screens and a fourth to connect everything. We start with the way your restaurant works and build the connected system around it.

Your next digital step can deliver much more than another website

Your restaurant already invests in food, people, space and the experience that keeps guests coming back. Connect gives those strengths their own connected channel: a website that takes orders, a system that sends those orders to the kitchen, an offer that is easier to manage and marketing that promotes your restaurant.

With ORDER PRO, the same concept extends to your tables and screens. Your own offer becomes more visible inside the venue, while carefully selected advertising partners can open up an additional source of revenue. Digitalisation is therefore not only about making online ordering easier. It is also about making better commercial use of the space and audience your restaurant already has.

Choose ORDER when you want to launch your own online sales channel. Choose ORDER PRO when you want your website, tables and screens to work together — for your offer, your brand and new business opportunities.

Get started with ORDER  |  Get started with ORDER PRO  |  Learn more